With the advent of the era of big data, how to manage the data becomes a serious problem in the business world.Many companies have large amountsof data but struggle to analyze them to get the most benefit. A recent study by Gartner Research indicates that less than five percent of e-commerce companies use big dataor predictive analytic software. Typically, only the biggest companies such asAmazon.com, China's Alibaba and Japan's Rakuten are serious about putting in the money to make this happen.Currently, most of the data is only used to identify trends and increase sales by driving morecustomers to their online stores. As such there are great opportunities for academics to analyze the data in different ways to extract information useful to companies to improve their competitive position.

With the rapid development of the Chinese economy in recent years, a large number of enterprises with extraordinary vitality have emerged such as Huawei, Alibaba, and Baidu. These enterprises have grown because they draw on the outstanding experience of foreign enterprises but at the same time they engrave deeply the characteristics of Chinese culture into the business model. To understand the success of these emerging Chinese enterprises better, we need to develop a new research perspective.

The objective of the conference is not only to promote the development of theory and technology in the field of decision sciences but also create an excellent academic platform for international scholars to exchange research ideas.


Guanghua School of Management, Peking University

Haidian District, Beijing


Beijing is the capital of China and is the third largest city in the world with 21 million people. The city is the political, cultural, and education center of China. Beijing has the second busiest airport in the world by passenger traffic. The city has seven UNESCO World Heritage sites – Forbidden City, Temple of Heaven, Summer Palace, Ming Tombs, Zhoukoudian, Great Wall, and Grand Canals.